Final Fantasy And Prada Collaborate For Spring Fashion

Earlier today, Square Enix announced that they will be partnering up with Prada to promote the fashion company’s 2012 Spring/Summer men’s collection as well as the 25th Anniversary celebration of the Final Fantasy franchise.

As a first step in this unique collaboration, Final Fantasy XIII-2 characters Lightning, Noel, Snow, Sazh, and Hope will be featured wearing Prada outfits in the newest issue of Arena Homme+, a popular fashion magazine for men.

Learn more about this surprising collaboration effort between Square Enix and Prada after the break.

Max Pearmain, Editor of Arena Homme+ had this to say about the Square Enix/Prada/Arena Homme+ collaboration:

“Our Spring issue focuses on a world of direction and escapism, and having a visually stunning videogame franchise such as FINAL FANTASY work alongside us and a leading fashion brand like Prada to create something so unique is incredible, I’ve always been interested by the power of videogames and their place in society, and the amount of work that’s gone into this project blows my mind. We’re incredibly pleased with the result.”

The really interesting part about this article is that the CGI used for the 12-page feature was done by Square Enix’s Visual Works studio with help from Final Fantasy character designers. The feature focuses on Prada’s key fashion looks for their Spring/Summer 2012 collection.

“The FINAL FANTASY series is known for its creativity and innovation; so working with Prada, a renowned fashion house with such beautiful clothingwas a very exciting opportunity. The images we have been able to create together are vibrant and unique,” said Yoshinori Kitase, producer of FINAL FANTASY XIII-2.

Here are some high-res images from the 12-page feature. (Click on the thumbnails to enlarge)


The latest issue of Arena Homme+ featuring the Final Fantasy/Prada collaboration hits newsstands April 12, 2012. Let us know what you think of this unique brand teamup in the comment section below.


About janhutchings

Canadian Game Industry Blogger / Contributor for @Sonyrumors & @ShogunGamer / Communications and PR Professional. Voice of Canadian and Indie Gaming.

Posted on April 4, 2012, in Gaming News and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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